Insights & Analysis

Deep dives into technology, business strategy, and innovation. Explore our collection of articles covering architecture, AI development, eCommerce, and real-world case studies.

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Teaching Algorithms the Wrong Lessons: Why Your CAC Climbs on Shopify
eCommerce & Business

Teaching Algorithms the Wrong Lessons: Why Your CAC Climbs on Shopify

When bots teach your Meta pixel that 74% of your "customers" never convert, your CAC climbs despite perfect campaigns. The answer isn't better platform configuration—it's understanding that modern e-commerce security spans every system you touch.

July 9, 2025
5 min read

Ramakrishnan Annaswamy

Principal Architect

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I Spent $18 Testing Vercel's Bleeding Edge Features announced at Ship 2025
AI & Development

I Spent $18 Testing Vercel's Bleeding Edge Features announced at Ship 2025

Every constraint forces better design - but failure can be costlyModels have personalities Under pressure, their true nature emerges...

July 5, 2025
3 min read

Ramakrishnan Annaswamy

Principal Architect

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Code Fast, Fail Smarter: Why Observability Is Your Competitive Edge in the AI era
Architecture & Infrastructure

Code Fast, Fail Smarter: Why Observability Is Your Competitive Edge in the AI era

Balance speed and insight with intelligent feedback loops...

May 7, 2025
4 min read

Ramakrishnan Annaswamy

Principal Architect

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The Art of Composable Architecture: Finding Harmony in Chaos
Case Studies

The Art of Composable Architecture: Finding Harmony in Chaos

When do you lean on out-of-the-box features, when do you tap into the ecosystem, and when do you break away entirely...

February 19, 2025
4 min read

Ramakrishnan Annaswamy

Principal Architect

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Can Procurement Transform Your AI Investment Strategy?
Procurement & Contracts

Can Procurement Transform Your AI Investment Strategy?

Procurement teams armed with AI-specific expertise are emerging as critical partners to technology leaders, cutting through vendor hype to secure sustainable contracts that can save organizations up to 40% on their AI investments.

January 15, 2025
3 min read

Mamta Ramakrishnan

Procurement Strategist

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A call for Advancing Tiering of Features to reach everyone beyond technical measures
eCommerce & Business

A call for Advancing Tiering of Features to reach everyone beyond technical measures

If you are part of a large team that delivers experiences to multiple digital channels at scale, one of the things that you are confronted with is the fragmentation in capabilities of the audience ...

December 14, 2020
4 min read

Ramakrishnan Annaswamy

Principal Architect

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