eCommerce & Business
Digital commerce strategies and business insights
2 articles in this category
Teaching Algorithms the Wrong Lessons: Why Your CAC Climbs on Shopify
When bots teach your Meta pixel that 74% of your "customers" never convert, your CAC climbs despite perfect campaigns. The answer isn't better platform configuration—it's understanding that modern e-commerce security spans every system you touch.
July 9, 2025
5 min read
Ramakrishnan Annaswamy
Principal Architect
eCommerce SecurityBot ProtectionShopify
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A call for Advancing Tiering of Features to reach everyone beyond technical measures
If you are part of a large team that delivers experiences to multiple digital channels at scale, one of the things that you are confronted with is the fragmentation in capabilities of the audience ...
December 14, 2020
4 min read
Ramakrishnan Annaswamy
Principal Architect
AI StrategyeCommerce InnovationBusiness Strategy
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