Privacy Policy

1. Introduction

Welcome to Anukriti (“App”), a devotional application owned and operated by ProcSolve, LLC (“Company,” “we,” “us,” or “our”). We are committed to protecting your privacy and ensuring the security of your personal information.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application. This policy applies to users in the United States, India, the United Kingdom, and any other jurisdiction from which you access our App.

Please read this Privacy Policy carefully. By downloading, accessing, or using the App, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the App.

2. Information We Collect

2.1 Personal Information You Provide

We may collect personal information that you voluntarily provide when you register for an account, use features of the App, or communicate with us. This information may include:

• Identity Information: Your name, username, date of birth, gender, and profile photograph.
• Contact Information: Your email address, phone number, and mailing address.
• Account Credentials: Your password and security questions.
• Demographic Information: Your language preference, religious affiliation or tradition, and regional preferences for devotional content.
• User Preferences: Your preferred deities, mantras, pooja types, and notification settings.
• Communication Data: Records of your correspondence with us, feedback, reviews, and support requests.

2.2 Information Collected Automatically

When you access or use the App, we may automatically collect certain information, including:

• Device Information: Device type, operating system, unique device identifiers, browser type, and mobile network information.
• Usage Data: Information about how you use the App, including features accessed, mantras played, time spent on various sections, and interaction patterns.
• Log Data: Internet Protocol (IP) address, access times, pages viewed, and the page you visited before navigating to our App.
• Location Data: General location information derived from your IP address. We do not collect precise geolocation data unless you explicitly enable this feature and grant permission.

2.3 Information from Third Parties

We may receive information about you from third parties, including:

• Social Media Platforms: If you choose to link your account with social media services or log in using social media credentials, we may receive information from those platforms in accordance with your privacy settings on those services.
• App Store Platforms: Basic transaction and subscription information from Apple App Store or Google Play Store related to your purchases.
• Analytics Providers: Aggregated usage data from third-party analytics services.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Providing Our Services: To create and manage your account, deliver devotional content, personalize your experience based on your preferences, and enable features of the App.
• Communication: To send you service-related communications, respond to your inquiries, provide customer support, and send notifications about mantras, poojas, and auspicious timings if you have opted in.
• Improvement and Development: To understand how users interact with our App, analyze usage patterns, identify issues, and improve our services and develop new features.
• Personalization: To customize content recommendations, suggest relevant mantras and devotional materials, and tailor the App experience to your religious and spiritual preferences.
• Safety and Security: To detect, prevent, and address fraud, unauthorized access, and other illegal activities, and to protect the rights, property, and safety of our users and the public.
• Legal Compliance: To comply with applicable laws, regulations, legal processes, and governmental requests.
• Marketing: With your consent where required, to send you promotional communications about new features, content, or offerings that may interest you.

4. Legal Bases for Processing (UK and EU Users)

If you are located in the United Kingdom or European Economic Area, we process your personal information based on the following legal grounds under the UK General Data Protection Regulation (UK GDPR) and EU General Data Protection Regulation (GDPR):

• Contractual Necessity: Processing necessary for the performance of our contract with you to provide the App and its services.
• Legitimate Interests: Processing necessary for our legitimate interests, such as improving our services, ensuring security, and marketing, provided these interests are not overridden by your rights and freedoms.
• Consent: Processing based on your explicit consent, which you may withdraw at any time.
• Legal Obligation: Processing necessary for compliance with legal obligations to which we are subject.

5. Information Sharing and Disclosure

We do not sell your personal information to third parties. We may share your information in the following circumstances:

5.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, including cloud hosting providers, payment processors, analytics providers, customer support services, and email delivery services. These providers are contractually obligated to use your information only for the purposes of providing services to us and to maintain appropriate security measures.

5.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid legal requests, such as subpoenas, court orders, or government regulations. We may also disclose information when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

5.3 Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of company assets, your information may be transferred as part of that transaction. We will notify you of any change in ownership or use of your personal information.

5.4 With Your Consent

We may share your information with third parties when you have given us your explicit consent to do so.

5.5 Aggregated or De-identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you with third parties for research, marketing, analytics, and other purposes.

5.6 Third-Party AI Processing Services

When you use the AI-powered practice feedback feature in the Practice tab, your data is processed by the following third-party services:

• ElevenLabs (Speech-to-Text Transcription): When you submit a voice recording for practice analysis, your audio recording is sent to ElevenLabs for speech-to-text transcription. ElevenLabs processes your voice recording in real-time to convert it to text and does not permanently store your audio data after processing. For more information, see the ElevenLabs Privacy Policy.
• OpenRouter (LLM Providers — AI Feedback): The transcribed text from your voice recording is sent to OpenRouter, which routes it to large language model (LLM) providers to generate AI-powered feedback on your pronunciation and practice quality. OpenRouter processes the transcribed text in real-time and does not permanently store your data after processing. For more information, see the OpenRouter Privacy Policy.

What data is shared: Voice recordings (sent to ElevenLabs) and the resulting transcribed text (sent to OpenRouter). No other personal information is shared with these services.

Purpose: To provide you with AI-powered practice feedback, including pronunciation analysis and practice quality assessment.

Data retention by third parties: Both ElevenLabs and OpenRouter process your data in real-time for the purpose of providing transcription and AI feedback. Your data is not permanently stored by these services after processing is complete.

User consent: Before any voice recording data is shared with these third-party services, you will be prompted within the App to provide your consent. You may choose not to use the AI practice feedback feature, in which case no data will be shared with these services.

6. International Data Transfers

Our App serves users in multiple countries including the United States, India, and the United Kingdom. Your information may be transferred to, stored, and processed in countries other than your country of residence, including the United States, where our servers or service providers may be located.

6.1 Transfers from the United Kingdom and EEA

If you are located in the United Kingdom or European Economic Area and your information is transferred outside these regions, we will ensure that appropriate safeguards are in place to protect your information in accordance with applicable data protection laws. These safeguards may include Standard Contractual Clauses approved by the European Commission or UK Information Commissioner's Office, transfers to countries deemed to provide adequate protection, and binding corporate rules or other legally recognized mechanisms.

6.2 Transfers from India

If you are located in India, your information may be transferred to and processed in other countries in accordance with the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023 (as applicable). We will ensure that any such transfers comply with applicable Indian data protection requirements.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to provide you with our services, comply with legal obligations, resolve disputes, and enforce our agreements.

When determining the appropriate retention period, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the information, whether we can achieve those purposes through other means, and applicable legal requirements.

When your personal information is no longer required, we will securely delete or anonymize it. If deletion is not possible due to backup or archival systems, we will securely store and isolate your information from further processing until deletion is possible.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit and at rest, secure authentication mechanisms, regular security assessments and updates, access controls limiting employee access to personal information, and secure data storage with reputable cloud service providers.

However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

9. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information.

9.1 Rights for All Users

• Access: You may request access to the personal information we hold about you.
• Correction: You may request that we correct inaccurate or incomplete information.
• Deletion: You may request that we delete your personal information, subject to certain exceptions.
• Account Closure: You may close your account at any time through the App settings or by contacting us.

9.2 Additional Rights for UK and EU Users

Under UK GDPR and EU GDPR, you have the following additional rights:

• Right to Restriction: You may request that we restrict the processing of your personal information in certain circumstances.
• Right to Data Portability: You may request a copy of your personal information in a structured, commonly used, machine-readable format.
• Right to Object: You may object to processing of your personal information based on legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw your consent at any time.
• Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority, in particular in the UK or EU member state of your residence, place of work, or place of the alleged infringement.

For UK users, the supervisory authority is the Information Commissioner's Office (ICO), which can be contacted at ico.org.uk.

9.3 Additional Rights for India Users

Under the Digital Personal Data Protection Act, 2023 and other applicable Indian laws, you have rights including:

• Right to Access: You may request confirmation of whether your personal data is being processed and access to such data.
• Right to Correction and Erasure: You may request correction of inaccurate or misleading data and erasure of data no longer necessary for the purpose for which it was collected.
• Right to Grievance Redressal: You have the right to have your grievances addressed through our grievance redressal mechanism.
• Right to Nominate: You may nominate another individual to exercise your rights in the event of your death or incapacity.

9.4 Rights for US Users

California Residents: Under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), California residents have rights including the right to know what personal information we collect, the right to delete personal information, the right to opt out of the sale or sharing of personal information (we do not sell personal information), and the right to non-discrimination for exercising these rights.

Other US States: Residents of other US states with comprehensive privacy laws, including Virginia, Colorado, Connecticut, and Utah, may have similar rights under their respective state laws.

9.5 Exercising Your Rights

To exercise any of these rights, please contact us using the contact information provided in Section 14. We will respond to your request within the timeframes required by applicable law. We may need to verify your identity before processing your request.

10. Children's Privacy

Our App is not directed to children under the age of 13 in the United States, under 13 in the United Kingdom, or under 18 in India (unless parental consent is obtained). We do not knowingly collect personal information from children under these ages.

If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us. If we become aware that we have collected personal information from a child without verification of parental consent, we will take steps to remove that information from our servers.

11. Third-Party Links and Services

Our App may contain links to third-party websites, services, or content that are not owned or controlled by us. This Privacy Policy applies only to our App. We are not responsible for the privacy practices of third-party websites or services. We encourage you to review the privacy policies of any third-party websites or services that you visit.

12. Push Notifications

We may send you push notifications regarding devotional reminders, auspicious timings, new content, and other updates. You can opt out of receiving push notifications by adjusting your device settings or App notification preferences at any time.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will notify you by updating the “Last Updated” date at the top of this policy and, where appropriate, through in-app notifications or email.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the App after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

15. Jurisdiction-Specific Provisions

15.1 United States

We comply with applicable US federal and state privacy laws, including the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and other state privacy laws as applicable.

Do Not Track Signals: Some browsers include a “Do Not Track” feature that signals to websites that you do not want to have your online activity tracked. Our App does not currently respond to Do Not Track signals.

California Shine the Light: California Civil Code Section 1798.83 permits California residents to request information regarding the disclosure of personal information to third parties for direct marketing purposes. We do not disclose personal information to third parties for their direct marketing purposes.

15.2 India

We comply with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 as applicable.

Sensitive personal data, as defined under Indian law, is collected and processed in accordance with applicable requirements, including obtaining consent where necessary and implementing reasonable security practices.

15.3 United Kingdom

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Users in the UK have the rights described in Section 9.2 and may contact the Information Commissioner's Office with complaints.

16. Consent

By using our App, you consent to the collection, use, and sharing of your information as described in this Privacy Policy.

For users in jurisdictions where explicit consent is required for certain processing activities, we will obtain your consent before engaging in such processing.